Creating a timeless space that embodies Dynamic Yield's essence, the design draws inspiration from the deconstruction of personalization processes. As personalization advisors, Dynamic Yield focuses on crafting optimized, synchronized digital customer experiences. The design emphasizes moments when the whole fragments, revealing opportunities for human intervention. These gaps reflect the interplay between internal and external variables, from the micro level of company identity to the macro level of fragmented building geometry. The space bridges physical and non-physical elements, capturing transitional, phenomenological moments where material and non-material aspects converge.

The Shomrat Hazorea showroom reflects the brand's legacy through a concept that celebrates balance—structure meets spontaneity, and perfection embraces imperfection. Inspired by a monumental grid, the design uses the building's structural columns to shape the spatial flow. Materials echo this grid, with exposed wall partitions offering glimpses of the framework, creating a raw yet refined aesthetic. By preserving the authenticity of each material, the design bridges the timeless craftsmanship of Shomrat Hazorea with modern architectural expression. The result is a dynamic space where material purity and contemporary design harmoniously showcase the brand’s enduring influence and innovative spirit.

The design concept for this space is rooted in the notion of 'movement.' When viewers engage with video content, they naturally anticipate motion. However, what occurs when that expectation is unmet? What transpires between one 'PLAY' and the next? Does it resemble a static image or a single frame? This interior experiment explores these questions.

The space itself becomes the 'PLAY' button, activated by people's motion. When still, the space pauses; when in motion, it comes to life. This design aligns with our client's video experience branding. Rectangles represent individuals, circular zones mirror a camera roll, and triangular spaces evoke the 'PLAY' button.

The project is inspired by the surrounding natural environment and its unique, prominent location. The goal is to create continuity between the park and the lobby of the project; creating a culturally inspired & sophisticated environment that will generate a timeless feel, highlighting and magnifying the impact a building of this size and nature will have on the surrounding environment. The space will draw its unique feeling and design from a crevice-like shape inspired by natural elements. A "pipeline" is created to allow fresh air and sunlight to flow through, seamlessly connecting the space to the surrounding environment. The lobby will serve the functions of welcoming visitors, encouraging social and personal moments, and effortlessly guiding users through the space. As a way of communicating these principles, the design elements of seating, greenery, and material details will make reference to natural elements in a sophisticated way

Kaltura's vision for an off-site space led RD&A to create a dynamic blend of space and technology. Inspired by Kaltura's video broadcasting, our design reimagines traditional space with digital versatility. Pixel masses, representing digital pixels, are layered throughout. These 30 cm masses, some movable and others transparent, symbolize adaptability. LED screens add interactivity, transforming the ambiance. The space’s flexibility allows quick reconfiguration for activities. Transparency fosters connectivity, while LED screens offer immersive experiences. The Kaltura Off-Site Concept merges physical and digital worlds, inspiring creativity, collaboration, and innovation in line with Kaltura's ethos.