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The project is inspired by the surrounding natural environment and its unique, prominent location. The goal is to create continuity between the park and the lobby of the project; creating a culturally inspired & sophisticated environment that will generate a timeless feel, highlighting and magnifying the impact a building of this size and nature will have on the surrounding environment. The space will draw its unique feeling and design from a crevice-like shape inspired by natural elements. A "pipeline" is created to allow fresh air and sunlight to flow through, seamlessly connecting the space to the surrounding environment. The lobby will serve the functions of welcoming visitors, encouraging social and personal moments, and effortlessly guiding users through the space. As a way of communicating these principles, the design elements of seating, greenery, and material details will make reference to natural elements in a sophisticated way

The design concept for this space is rooted in the notion of 'movement.' When viewers engage with video content, they naturally anticipate motion. However, what occurs when that expectation is unmet? What transpires between one 'PLAY' and the next? Does it resemble a static image or a single frame? This interior experiment explores these questions.

The space itself becomes the 'PLAY' button, activated by people's motion. When still, the space pauses; when in motion, it comes to life. This design aligns with our client's video experience branding. Rectangles represent individuals, circular zones mirror a camera roll, and triangular spaces evoke the 'PLAY' button.

Creating a timeless space that embodies Dynamic Yield's essence, the design draws inspiration from the deconstruction of personalization processes. As personalization advisors, Dynamic Yield focuses on crafting optimized, synchronized digital customer experiences. The design emphasizes moments when the whole fragments, revealing opportunities for human intervention. These gaps reflect the interplay between internal and external variables, from the micro level of company identity to the macro level of fragmented building geometry. The space bridges physical and non-physical elements, capturing transitional, phenomenological moments where material and non-material aspects converge.
Creating a unique new stream of spaces that will continue the brand while embracing the location and surrounding in the city of Tel-Aviv.
Reflecting the fast paced movement of the city alongside its vibe and experiences.
The inspiration for the design stems from the local hospitality scene. An experience created by putting the human in the center of the space. The design will attempt to employ color, texture, and mechanical artistic detailing in order to transform the space into a journey. The concept will reflect throughout the space by using bold geometrical shapes, textures and patterns, furnishing and artworks to evoke a particular energetic experience and a strong bond to the space surrounding you.
The goal was to create a timeless, unique space reflecting the client's identity, story, and product. Inspired by the analogy between the embedded platform and basic geometric shapes in architecture, the design highlights infrastructure, bringing it to the forefront rather than letting it run in the background, creating a sharp and clean aesthetic. Additionally, the integrated nature of the associates and their liveliness is reflected through the fusion of different textures and the use of bright, saturated colors, primarily blue. This approach ensures the space is not only functional but also vibrant and engaging, embodying the essence of the client.
Kaltura's vision for an off-site space led RD&A to create a dynamic blend of space and technology. Inspired by Kaltura's video broadcasting, our design reimagines traditional space with digital versatility. Pixel masses, representing digital pixels, are layered throughout. These 30 cm masses, some movable and others transparent, symbolize adaptability. LED screens add interactivity, transforming the ambiance. The space’s flexibility allows quick reconfiguration for activities. Transparency fosters connectivity, while LED screens offer immersive experiences. The Kaltura Off-Site Concept merges physical and digital worlds, inspiring creativity, collaboration, and innovation in line with Kaltura's ethos.

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Dynamic Yield by MC
2023
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Fintech Company
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Kaltura Offsite
2023
Workspace