The design concept for this space is rooted in the notion of 'movement.' When viewers engage with video content, they naturally anticipate motion. However, what occurs when that expectation is unmet? What transpires between one 'PLAY' and the next? Does it resemble a static image or a single frame? This interior experiment explores these questions.

The space itself becomes the 'PLAY' button, activated by people's motion. When still, the space pauses; when in motion, it comes to life. This design aligns with our client's video experience branding. Rectangles represent individuals, circular zones mirror a camera roll, and triangular spaces evoke the 'PLAY' button.

Kaltura's vision for an off-site space led RD&A to create a dynamic blend of space and technology. Inspired by Kaltura's video broadcasting, our design reimagines traditional space with digital versatility. Pixel masses, representing digital pixels, are layered throughout. These 30 cm masses, some movable and others transparent, symbolize adaptability. LED screens add interactivity, transforming the ambiance. The space’s flexibility allows quick reconfiguration for activities. Transparency fosters connectivity, while LED screens offer immersive experiences. The Kaltura Off-Site Concept merges physical and digital worlds, inspiring creativity, collaboration, and innovation in line with Kaltura's ethos.

The goal was to create a timeless, unique space reflecting the client's identity, story, and product. Inspired by the analogy between the embedded platform and basic geometric shapes in architecture, the design highlights infrastructure, bringing it to the forefront rather than letting it run in the background, creating a sharp and clean aesthetic. Additionally, the integrated nature of the associates and their liveliness is reflected through the fusion of different textures and the use of bright, saturated colors, primarily blue. This approach ensures the space is not only functional but also vibrant and engaging, embodying the essence of the client.

Creating a unique space for work that will continue the Isrotel agenda, being site-specific, while embracing the culture and identity of the city of Tel Aviv - Reflecting the international and local community. The inspiration for the design stems from the different styles of Tel Aviv's Architecture, Taking elements from traditional Bauhaus and the international style in Tel Aviv and combine with elements from the hospitality world and hotel appeal.The concept will reflect throughout the space using bold textures, patterns, furnishing, and artworks to evoke a unique experience—a place of movement, people, and businesses.