Creating a timeless space that embodies Dynamic Yield's essence, the design draws inspiration from the deconstruction of personalization processes. As personalization advisors, Dynamic Yield focuses on crafting optimized, synchronized digital customer experiences. The design emphasizes moments when the whole fragments, revealing opportunities for human intervention. These gaps reflect the interplay between internal and external variables, from the micro level of company identity to the macro level of fragmented building geometry. The space bridges physical and non-physical elements, capturing transitional, phenomenological moments where material and non-material aspects converge.