Alef Sade1,000 sqm
The Alef Sade Offices occupy 1000 square meters in Caesarea, an area rich in ancient history and brimming with high-tech and innovation. Roy David Architecture was commissioned to design an office that not only paid tribute to the unique surroundings but also to create offices that also functioned as a showroom that showcases the many unique products of Alef Sade’s sister company SPIRO, a company specializing in architectural solutions and furnishings.
Alef Sade, a family run company, prides itself in maintaining a childlike wonderment in how they approach what they do. CEO, Ido Sade, is on a constant search for inspiration in the everyday. In an homage to this outlook elements from The Little Prince have been integrated into design details throughout the space to remind employees of the power and importance of this outlook.
The concept for the space began with its surroundings. The designers strove to find a balance between integrating natural and timeless materials with the fast-paced high-tech world that has become such an integral part of the culture of the area. This process began by creating a color and material palette that drew inspiration from the nearby sea and the the ancient Roman ruins. To express this in the space, designers left the existing conditions of the concrete walls and columns in the space to pay homage to the antiquities and the beauty in the imperfections of their current state. A focus on the use of timeless materials such as, wood, concrete and metal, all materials that become more intricate as they age, was a focal point of the design and design concept.