Playtika Wellness

1,500 sqm
Completed 2022

Brain Embassy's shared workspaces occupy 5,300 square meters on 5 floors in Tel Aviv's Edgar 360 tower. RD&A designed an additional space for the brand, referred to as the boutique floor, which follows the design language of the global brand's spaces while remaining unique in the heart of the emerging business district.

The boutique floor was designed with the concept of the "Israeli market" in mind, utilizing textures, colors, and diverse seating areas to recall unique sights and authentic memories. The floor is divided into six different units and features public spaces that emphasize the brand's culture and community life.

The project used recycled red bricks, iron nets, oak parquet floors, colored tiles, wooden beams, vegetation, glass, and colored fabrics. Custom items designed for the space enhance the unique experience.