Playtika
1,290 sqmHerzliya
Completed 2022
Offices Jelly Button's original offices in Tel Aviv was one of the first projects RDA had the privilege to design. Naturally, RDA was commissioned to design the new office at Herzlyia that will reflect the identity of Jelly Button as an independent company within the Playtika complex. Our point of departure was creating an experience that reflects the idea of a pop of bright color through elements and graphic walls scattered in a neutral space with soft colors and raw materials such as concrete, exposed white ceiling, vegetation, natural wood carpentry and white metal. The concept is illustrated through the imitation of Soap Bubbles dispersing in nature. The space will include unique joinery of materials, colors and textures and includes informal gathering spaces that encourage collaborative meeting areas and dynamic gathering spaces; so that our community within the office joins seamlessly.