The offices of Optimove span 2,500 sqm across the 33rd and 34th floors of the Adgar 360 Tower in Tel Aviv's business district. As a high-tech firm transforming customer data into actionable insights, Optimove blends science and creativity uniquely. Originating from modest beginnings in HaTikva, the company grew significantly with minimal outside investment. The design concept merges scientific rigidity with creative fluidity, reflected in elements like a reception desk combining a strict rectangular iron frame with a round oak and glass planter. The circular Adgar 360 Tower inspired a Ripple Effect layout, with glass partitions and carpets echoing this dynamic, extending to LVT tiles with gradient patterns.