Jelly Button's original office was one of the first projects RDA designed. When the company moved to a new location in Tel Aviv after being acquired by Playtika, they chose us for the new headquarters in the iconic Sarona Tower. Despite the acquisition, both Jelly Button and Playtika wanted to preserve the company's original culture. The challenge was to use casual gaming as inspiration while avoiding a childish design. We implemented rounded aisles and curves throughout the space, with carefully chosen lighting, furniture, and carpentry to enhance this effect. A playful yet sleek color palette and custom-designed elements, including neon signs and interactive walls, complete the tailored experience.